Youtheory

Youtheory is an award-winning line of health and beauty supplements sold in over 60,000 retailers worldwide. As Senior Designer, executed concept-to-completion product launches, packaging solutions, advertising campaigns, marketing initiatives, e-commerce materials, tradeshow and event graphics. All visuals merged to continuously build upon and maintain the integrity of Youtheory aesthetics across all channels...internally, externally, and internationally.

YOUTHEORY BRAND BOOK
development of brand standards and guidelines and individual product branding ecosystems

NEW PRODUCT LAUNCH
OCEAN-FRIENDLY OMEGA
ecosystem includes: packaging components, sales and marketing, ecomm, and advertising assets

NEW PRODUCT LAUNCH
TURMERIC EXTRA STRENGTH 2,250mg
ecosystem includes: packaging components, sales and marketing, ecomm, and advertising assets

NEW PRODUCT LAUNCHES
ecosystems include: label design, sales and marketing, ecomm, and advertising assets

MOTION ASSETS
storyboarding, video, animation

ADVERTISING
campaign concepts

ADVERTISING
consumer and trade publications

ADVERTISING
Costco Connection magazine

YOUTHEORY.COM
home page sliders

EMAIL
monthly e-blast content

TRADESHOW GRAPHICS
signage, displays, and event support materials

WORLD SURFING LEAGUE & ATHLETE SPONSORSHIP
media assets and U.S. Open booth design

AMAZON
home page content

AMAZON
product page carousel content

AMAZON
A+ content

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